ABOUT US

Founded in 2015, Adrenaline Factory as a Communications Agency offering 360-degree marketing, branding & communication strategies and implementation services as well as events management services.

A shift was gradually made to focusing on cutting edge event productions which culminated in the production of Major Lazer, one of the largest musical names internationally.

The Major Lazer event was a resounding success having shattered local national attendance records for music events as well as online sales records.

This colossal event was to be followed up by the local event production of M Pokora, which was on track to have similar attendance and sales numbers prior to its unfortunate cancellation due to Covid.

Post-Covid, through its sister company YOOO, Adrenaline Factory created a fresh concept called RockNation as a solution to increased border controls preventing international acts as well as an increased need in visibility and experience by local brands. RockNation combined an unexplored music genre, top local talents as well as experiential marketing to create a one of a kind concept that has turned into an annual event.

In light of travel restrictions being reduced as well as an increased return to normalcy, Adrenaline Factory is now well on its way to redefining the events industry once again through a series of events with both international headliners as well as local headliner.